Last week, I was using http://www.scoop.it to curate topics about social media. The way it works is that you create “keywords” and scoop.it then searches and makes suggestions based on those keywords.
Last week I included an article from this site here – a site that wants to change public opinion about dolphins in captivity. The article is quite critical of a journalist who wrote this article here.
My interest in the article was about how the original site was using social media to change public opinion, and secondarily, about the issue on online reputation and that the journalist was copping some serious flak!
But here’s the problem – yesterday I received an email about my blog posting from an Erin Ryan – complaining the google+ and other social sites were harassing her. (my blog posting being a source ) – Apparently this person is NOT the journalist in question and has never written anything about dolphins.
The problem is that the original site used a suggested tag the refers to this OTHER person with the same name.
This OTHER person – who has some involvement in social media – has seen her online reputation destroyed – through no fault of her own.
Hopefully this post and the reply I posted to her will resolve some of the issues.
But the whole issue of reputation management has to be addressed.
I wonder how many people have applied for a job – and the prospective employer has typed that person’s name in Facebook and chosen not to interview due to mistaken identity?
How do you manage you online reputation so that a case of mistaken identity cannot happen?
How do you protect yourself from a malicious online campaign that sets to destry your online reputation ( business and individual? )
image = http://www.flickr.com/photos/krossbow/4365875125/ ( creative commons use )